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Our
Name

EMU, pronounced 'eem-you'
is Australia's national bird.

Emus stand tall and proud, they move forward at vast speed and don't take a backward step.

They're resourceful, exceptionally fast and can survive on little food and water in the desert.

We choose EMU as our brand name to reflect our values.

Each element, from our natural textures to an earth-inspired colour palette, embodies the beauty of our origins and our connection to the landscape around us.

A noteworthy symbol of this
transformation lies in our mark.

This elegant emblem evokes visions of our heritage...

the footprint of
an Australian Emu...

the intricate weave,
of fine, Merino wool...

and the infinite beauty,
of our homeland.