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    • EMU - Naturally Australian
    woolInAus

    WOOL IN AUSTRALIA

    AND THE AUSTRALIAN SHEEPSKIN BOOT

    Australia's love affair with wool stretches back to the arrival of sheep, with the First Fleet in 1788. The wool industry has dominated our economy, our agriculatural practices, our collective imagination and our global reputation as a quality wool growing nation. Australian wool is considered the most premium wool in the world.  

    emuwithlove

    From Australia with love 

    EMU AUSTRALIA ON THE GLOBAL STAGE

    Founded in 1994, EMU is authentically Australian. Our products and marketing proudly promote our true heritage and distinctive lifestyle. Real sheepskin, real wool, real quality.

    EMU has grown from grass roots beginnings. Our collections are now sold in 67 countries, through more than 10,000 retail doors to countless EMU lovers.

    EMU’s historic head office is located in Geelong, Australia. Our own backyard is the heartland of Australia’s prime sheep and wool grazing region and it is the gateway to the famous Great Ocean Road on Victoria’s wild Surf Coast.

    Our global sales team, which includes many Australians living internationally, is truly global. Our collections are showcased in stunning showrooms in San Clemente (USA), Hamburg (Germany), London (UK) and Geelong (Aust).

    woolEnviroment

    Wool & the Environment

    Natural, Biodegradable, of the Earth

    Quality starts with the finest raw materials. Being located in Australia’s premier wool growing area gives us access to the best raw materials available.

    EMU buyers are constantly on the road checking the quality of  natural raw materials used in the construction of our products. The lush pastures of our region ensure superior sheepskin and wool quality. Such premium materials extend the longevity of EMU products and lessen the our environmental footprint.

    Even more reasons to love EMU Australia!

     

    From Sheeps Back 479x456b

    From the sheep's back to the clothing rack

    EMU AUSTRALIA APPAREL

    EMU Australia understands the limitless potential of sheepskin and Merino wool.

    Our apparel collection expresses that potential to the rest of the world.  Our collection will become a part of your lifestyle. Every element is functional, stylish and enduring.

    EMU Australia premium merino wool and sheepskin performs like no other material. The superfine fibre of sheepskin is amazingly soft with incredible natural elasticity, allowing the fabric to effortlessly follow the body’s form.

    Sheepskin is also one of the warmest natural fibres in the world and helps to regulate your core body temperature.

    EMU Australian Merino Wool is:

    • Easy Care
    • Natural
    • Anti-wrinkle
    • Durable
    • Machine washable
    • Odour reducing
    • Stain resistant
    • Static resistant
    • Natural
    • Sustainable
    • Biodegradable
    • Elasticity
    • Multi climate
    • Safe
    • UV protection
    • Fire resistant
    EMU Water Resistant Difference

    The difference is EMU

    FEATURES & BENEFITS

    EMU has invested heavily in innovation and design to create the world's best sheepskin footwear styles.

    EMU pursues product perfection - the best naturally Australian sheepskin and wool collections are achieved through quality, innovation and design that consistently exceed the expectations of our customers.

    1. Water Resistant Sheepskin

    2. Super soft Australian sheepskin, is thicker and provides your boot with more structure

    3. Better fit and support. Moulded heel cup.

    4. Anataomically correct sheepskin lined insole. It's like you're walking on a cloud.

    5. Hard wearing and comfortable tough rubber outsole, with a soft EVA inset.

    atTheHear

    Putting you at the heart

    EMU collections

    At EMU Australia we ensure our collections are always focused on you.

    Our products are designed on the Victorian Surf Coast, inspired by our natural environment, to develop our colour palletes and styles that reflect the life we love to live and the premium quality you deserve. We take the extra time in design and materials sourcing to ensure we create quality that lasts. We champion “slow fashion” - a more contemplative design approach with clean lines, natural materials and quality styling.

    woolmark

    Woolmark Accreditation

    Internationally recognised

    The Woolmark brand provides consumers with guaranteed fibre content and an assurance of quality.

    EMU Australia garments and selected footwear styles carry the Woolmark symbol as assurance that our products are made of pure Australian wool.  Woolmark is owned by the Australian Wool Innovation Limited (AWI), the world’s leading wool textile organisation. 

    AWI operates a global licensing program to ensure that any product bearing the Woolmark logo meets strict wool quality and performance criteria guidelines. In 1964, the “Woolmark” Logo was first registered as a certification mark with the aim of clearly identifying quality pure new wool products for consumers.  The Woolmark logo is the most recognised symbol in this area and represents the worlds largest fibre quality assurance scheme.

    EMU is proud to be a partner with Woolmark in promoting the Australian National Campaign for Wool. Woolmark and EMU Australia, working together to ensure the bright future of Australian wool.