The EMU Way
We were comfortable before it was cool,
sustainable before it was hip,
and durable,
before everyone realised fast fashion was a problem.
Why?
Because we’ve been nurturing these values
on Australian grounds since the beginning.
We don’t care about the latest fads.
We only care about your feet.
And that when you take a step,
You step into your nature, your style, your vibe.
You’re supported on your life adventures,
And it’s as comfortable to you, as it is to the environment.
Comfortable before it was cool. EMU.
Ever Natural
Established out of Jacksons Tannery, which began in 1948,
EMU started out with a simple idea, and probably the best —
that nature is the best inventor and we’re just following her lead.
Simple.
We draw inspiration from our home,
the Australian life and landscape,
incorporating natural and sustainable materials like
sheepskin and merino wool into our creations.
Our approach is more than just making boots.
And slippers. And the softest earmuffs this side of the world.
It’s a lifestyle dedicated to feel good, at all times, unapologetically.
We call it #TheEMUWay
but soon, it’ll just be a Monday to you.
Sustainable
before it was hip
Sustainability has been at the core of
EMU Australia since the very beginning.
At our essence, we believe in innovating with
sustainable and natural materials to create
quality footwear that lasts.
As our journey continues,
so too does our approach to sustainability.
Australian Made
Platinum Collection
We handcraft an exclusive collection of the highest quality
sheepskin footwear, right here in our Australian workshop –
The EMU Australia Platinum Collection.
It takes 16 pairs of hands to make one pair of
EMU Australia Platinum boots.
Made in Australia, distributed around the world!
Our Materials
EMU invests heavily in innovation and design -
embracing natural materials, craftsmanship and
quality, to create world-leading footwear.
Explore our iconic collections
Our Brand Pillars
