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    • EMU - Naturally Australian
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    WHO WE ARE & WHERE WE CAME FROM

    The EMU Australia Story

    Our history is rich, our products iconic. We believe in our brand, our premium products and the amazing things that our people do. From the sheep’s back to you, this is the story of what makes us iconically EMU. 

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    FROM THE HEART

    EMU WITH LOVE

    EMU is a proud Australian born, Australian based and Australian owned brand that has passionately produced the world’s finest premium sheepskin and Merino wool products for over 15 years.

    Our headquarters are in Geelong, the heart of the world’s finest quality wool growing district. This is where we have been making our boots since the beginning. Our products are designed on Victoria’s Surf Coast, where our designers are inspired by the unique natural environment that surrounds them.

     

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    ALL IN A NAME

    Why are we called EMU?

    The name: EMU, pronounced ‘eem-you’
    (Not eem-moo!) is Australia’s national bird.

    We believe the choice of EMU Australia as our brand name reflects our core values:

    • The ability to move forward at a fast speed
    • To stand tall and proud
    • Resilience
    • Resourcefulness
    • Like the Kangaroo, the emu is a national symbol and is proudly included on our Australian Coat of Arms.
    • EMU and sheepskin boots are synonymous with Australia
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    A FAMILY AFFAIR

    EMU AUSTRALIA'S HERITAGE

    EMU Australia was born in Geelong in the heart of Australia’s prime wool growing district which is just minutes from the world-renowned Bells Beach, on the Great Ocean Road. It was here in the 1970's that local Australian surfers invented the 'original ugly sheepskin boot'.

    The EMU Australia brand emerged out of the Jackson’s tannery which was one of Australia’s largest sheepskin tanneries. Established in 1948, the family owned business employed many workers from the Geelong area, who continue to work on the same site for the EMU brand today. These employees bring with them a wealth of knowledge they have acquired from the beginning, when sheepskin boots were first crafted in this very area.

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    WE LOVE SPREADING THE WORD

    EMU Australia Global Marketing

    EMU is authentically Australian... our products and marketing campaigns proudly promote our genuine Australian heritage and distinctive lifestyle.

    Our imagery showcases the natural beauty of Australia and our global PR teams ensure that EMU is visible around the world. EMU can be seen at events like New York fashion week, leading international fashion shows and in fashion editorials for worldly fashion magazines. EMU Australia has developed a strong celebrity following, with stars around the globe snapped daily wearing our premium Australian sheepskin products. EMU has an illuminated billboard in Times Square New York and can be seen on TV and heard on radio. If you cant find us, ask for our products at your local boutique or shop in our Online Store