Our story is an Ever Natural story.
We are inspired by innovating with sustainable and natural materials to create quality products that last.


Sustainability has been at the core of EMU Australia since the very beginning.

At our essence we believe in working with natural materials and not creating or consuming quickly, instead taking a considered approach.

We believe that creating quality products that last, means that we allow people to make a more sustainable choice when they invest in their footwear rather than cycling through fast fashion.

The natural wool, sheepskin and leather materials used in our products are part of the earth’s natural cycle, they do not accumulate in the environment, instead they break down naturally into harmless compounds.

Australian Merino Wool is a key material used across our collection, wool fibres biodegrade in just 6 months unlike synthetic fibres which take 40 years to biodegrade.

As our journey continues so too does our approach to sustainability.


Brand Pillars


Our materials, our
origins, our culture.


Pushing our materials and
craftsmanship to new heights.


Our #1 functional
benefit, and mindset


Quality and style that lasts.
We live beyond fast fashion


EMU Australia is accredited by Woolmark, the world’s best-known textile quality fibre brand,
representing a long-term commitment between woolgrowers, mills, brands and consumers.